Muse By Clios Redesign
Redesigning Muse by Clio was an exciting challenge to modernize an editorial platform that celebrates creativity across industries like advertising, music, and entertainment. The goal wasn’t just to refresh the design—it was to improve usability, content discoverability, and align the site with a sleek, high-end aesthetic.
We began by redefining the brand with updated typefaces, colors, and a refined visual style. From there, we introduced new features like varied article layouts, cross-site integrations, and mobile-first designs. Wireframes for key pages evolved into high-fidelity mockups, ensuring a seamless user experience across devices.
The fast-paced process was as rewarding as it was intense, making it a project I’m incredibly proud to have led.
Role: Lead UI/UX Designer
Team: Spruce Technology
Scope: Complete website redesign including branding, feature enhancements, high fidelity mock ups and interaction documentation.
Deliverables: Brand guidelines, wireframes, mockups, developer handoff, prototypes.
Design + Prototype: Figma
Development Platform: Drupal
Timeline: 4 months
Background
Muse by Clio was designed as a digital space to highlight and explore creativity across industries like advertising, music, sports, fashion, and entertainment. Functioning as both an editorial platform and a newsletter, it delivers a curated mix of standout projects, industry insights, and expert perspectives that inspire and inform its audience.
The site caters to a diverse group of users, from seasoned professionals to aspiring creatives, all seeking to engage with groundbreaking work and trends. However, before the redesign, Muse faced challenges with an outdated design, limited responsiveness, and barriers to content discoverability. The goal of the redesign was to modernize the platform, address these gaps, and introduce features that support richer engagement and a seamless user experience.
