Wema Hoover
Wema Hoover is the Global Head of Inclusion and Diversity at Google. Previously, she worked at Pfizer and Sanofi. A website was designed in collaboration with the team at Pivot Design, Chicago.
View the site live at: wemahoover.com
Goals
● To communicate Wema’s mantra: you cannot be what you cannot see.
● Brand and website should represent who she is. Connect with her platform.
● Wema is passionate about sharing her personal journey, including how she shifted barriers and
obstacles to assets that she has adapted to.
● Creative aesthetic- natural, inviting, modern, diverse, and comfortable pushing boundaries
● Lasting impression to be impactful, positive energy, informed, hopeful
● To be able to easily navigate through the homepage. Create a simple flow for the website.
Audience
Wema Hoover is an accomplished professional in need of a personal brand to express her personal journey, publish updates and amplify her impact on others.
● Professional peers who may be interested in the content that Wema produces
● Publishers interested in Wema’s book
Brand Framework
Brand Purpose-
To help marginalized individuals live their fullest potential.
Core Values-
● Courage
● Authenticity
● Equality
Brand Personality-
● Authentic
● Resilient
● Open
● Warm
● Adaptable
Unique Selling Proposition (USP)-
Authentically bridging others’ experiences and backgrounds, I empower people and organizations to actualize the benefits of diversity and inclusion.
Core Message/Reason to Believe
Limitless Beliefs
“You cannot be what you cannot see.”
Recognizing and overcoming conscious or subconscious barriers to growth, removing limits and boundaries placed on marginalized individuals (by themselves or others) through stereotypes or false narratives
Fashion-inspired editorial approach.
Color Palette: Leans on the neutral tones with pops of the gradient.
Graphic Treatment: Editorial use of photography.
Motion: Show/hide navigational structure adds air to the page.
Live Site: wemahoover.com
Medium/Tools
Adobe Illustrator
InVision
Sketch